"Digital Reset" For The New Normal - Interview Summary

A summary of 15 research interviews, conducted with Digital Council Members in April 2020, highlighting the current state of affairs and different ways in which life sciences organizations are responding to the current environment.

Executive Summary: 2019 Indegene Digital Summit

In a first of its kind symposium on digital transformation and customer experience in life sciences, 35+ industry leaders from Life Sciences, Google, Microsoft and Amazon came together to uncover “How pharma can embrace the fundamental shift from an era of blockbuster drugs to an era of blockbuster customer experience.” 

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The day-long agenda included 9 sessions, focusing on customer experience transformation, future of digital supply chain, next-gen capabilities, and limitless potential of data and analytics. 

Decoding The Power of Digital Evolution

Executive Summary from Digital Council's 1st round table Discussion in 2018-19. 

Pharmaceutical organizations are sprinting to keep pace with the changes brought about by digital technology. Artificial Intelligence, Machine Learning, Social Media, Mobile, and Cloud are some of the disruptive innovations that are starting to transform the healthcare industry, making it imperative for pharma organizations to identify the right digital initiatives to scale and evolve and, as a result, delight their customers.

E01: DIGITAL TRENDS IN HEALTHCARE

What are the key digital trends for 2020 and beyond in healthcare? Is it precision medicine, customer centricity, or personalization to improve customer experience? Is pharma marketing moving at pace to match and align with scaling customer expectations rather than the old ways of working?

E02: BIG TECH IN HEALTHCARE

How should pharma react to disruption coming from mainstream tech giants including Amazon, Google, and others, entering healthcare? Should pharma be afraid or embrace the opportunities?

E03: PHARMA'S CONTENT SUPPLY CHAIN

How should pharma approach its content supply chain? With a goal to have more and more varied content that can drive customer experience, how can pharma be truly dynamic like a content factory and start creating information agnostic of distribution channels?

E04: MODULAR CONTENT: VALUE OPPORTUNITIES

Where are the opportunities for Pharma to create value in the content supply chain? Is it the efficiency, speed, or scale? Why is it important for pharma’s content creation to be truly dynamic like a content factory?

Panel Discussion Summary

Customer Experience Transformation – Organizational Mindset Shift

CX transformation panel at Indegene Digital Summit, comprising of Nina (Christine) Belly, Dave Tang, Michelle Holcomb, Jeff French, and Marc Schwartz exchange ideas on how to rightly articulate Customer Experience in Pharma industry. 

Panel Discussion Summary

Customer Journey and Engagement - Content Strategy

Content Strategy panel at Indegene Digital Summit, comprising of Tara Stewart, Raakhi K Sippy, Paul Tunnah, and John McCarthy discussed changing content needs as they are increasingly consuming content in micro formats or smaller chunks in their everyday lives.

Panel Discussion Summary

Capability Reorganization: Next-Gen Marketer

Capability Reorganization panel, comprising of Tina Goyal, Nathan Bowmaker, Rob Lynch, Shan Ferry, and Craig McGettigan, emphasized on the need to reorganize capabilities in pharma through three different lenses - the mindset lens, the cultural lens, and the capability lens. 

Panel Discussion Summary

Data and Analytics: Actionable
Insights

The Data & Analytics panel, comprising of David Kreutter, Barbara Salami, Ashish Sharma, Venu Gopalakrishnan, and Tim Van Tongeren discussed how every opportunity to influence pharma customers can be an entry point for data and analytics.