Pragmatic POVs | PharmaFuture Digital Council

Struggling to see results from capability investments? Don’t have the time to deeply evaluate the investment ROI? Fighting internal resistance to change? Need more learning than your company can provide?

Learn from Council's pragmatic points of views to navigate these and many more complexities, technologies, and organizational obstacles faced by thousands of colleagues around the world. You’ll leave with best practices and relevant case studies from real-world change agents in pharma thriving at the intersection of commercial, marketing, technology, and management.

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Pragmatic Point of Views

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Executive

Summaries

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State of Digital Evolution Report 2018

January 10, 2019

The thoughts in the document have been derived from the perspectives shared by the members of the PharmaFuture™ Digital Council during the council’s 1st summit in New York on September 4, 2018.

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Second Summit Executive Summary

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ABOUT PHARMAFUTURE:

PHARMAFUTURE™ , Indegene's thought leadership initiative, is a global forum for senior pharmaceutical executives conducting industry research and live interactions. While the research studies talk about the trends in stakeholder management, the live meetings bring together senior leaders of the industry in an interactive setting to discuss key challenges, to share experiences, and to brainstorm ideas and solutions to drive better health and business outcomes.

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PharmaFuture Digital Council is an invitation-only organization for senior commercial and Marketing executives in life sciences.

Join the Inner Circle to engage with Digital Council and get exclusive invites to future events, Q&As, and ongoing research reviews.

To join, you must be a senior-level executive in a pharma organization or an experienced consultant facing them.

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THE THOUGHT LEADERSHIP INTERVIEWS

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Vantage Point

State of Digital Evolution

Variation of Maturity Level across all levers in pharma today, based on member Interview research

Content

The majority of organizations are lagging behind in content maturity, indicating a clear need for more tailored and segmented content.

Data Analytics

Organizations have either recently adopted analytics or made little progress in advancing the use of analytics.

Organizational, Cultural, and Infrastructural

Organizations seem to be doing well on these three levers, indicating not only a sound technology and structural base but also a strong will to digitally transform their operations.

Channels

With one exception, the quality of content operations falls around the center of the maturity continuum across firms.

Operational

The level of maturity across operations varies greatly, with different standards for quality of workflows and processes.

By Indegene

PharmaFuture

The Thought Leader Interview:

Uwe Dalichow

July 22, 2019

The Head of Global Marketing Operations at Bayer Pharmaceuticals emphasizes that going forward pharma must act fast, take risks, and be ready to learn from failures to make real progress.

Full Interview

By Indegene

PharmaFuture

The Thought Leader Interview:

Jeff French

July 22, 2019

The Vice President and Chief Digital Officer, ViiV Healthcare recommends generating best customer experience possible through an orchestrated effort across the customer-facing entities within pharma organizations.

Full Interview

By Indegene

PharmaFuture

Tara Stewart

Coming soon

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By Indegene

PharmaFuture

The Thought Leader Interview:

Tina Goyal

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