About | PharmaFuture Digital Council

MAKE THE SHIFT THAT MATTERS

About PharmaFuture Digital Council

VISION, MISSION, OUTCOMES

What We Do

Vision: Support commercial and analytics organization’s efforts to embrace digital transformation and customer experience through a data-driven model that can unlock growth and maximize impact across internal and external engagements.

Mission: Empower leaders to transform effectiveness and efficiency in sales, marketing and commercial operations in their own organization through a next-generation framework, with key emphasis on people, processes and measurement

Outcomes: Over the next 12-24 months, prepare the commercial and analytics organizations for future through innovative frameworks, guidelines, tools, and approaches.

capability & Mindset Shift

Digital Projects to

Digital Business

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Data and Analytics

Siloed Dashboards to
Unified KPIs

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Channel and content

Multiple Channels to

Integrated Omnichannel

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Meet The Council

CHRISTINE YEH

VP, Marketing Innovation & Operations, ALLERGAN

SPECIALTIES: Strategy, Marketing, Multi-Channel & Consumer Marketing, Global Marketing Operations

JEFF FRENCH

Vice President and Chief Digital Officer, ViiV Healthcare

SPECIALTIES: IT and Digital Customer Engagement, Regional and Global Standardizing and Re-engineering Business Processes.

RAAKHI K. SIPPY

Global Head of Marketing Operations & 3rd Party Partnerships, GSK

SPECIALTIES: Digital Marketing & Commercial Transformation

THOMAS T. TERP

Vice President, Commercial Operations, Novo Nordisk

SPECIALTIES: Marketing Strategy, Multichannel Customer Engagement, Patient Support Solutions

BHARTI RAI

VP, Commercial Operations, Data and Analytics, Novartis

SPECIALTIES: Commercial Effectiveness, Strategy & Operations, Digital Transformation, Chief Data Officer, Innovation

NATHAN BOWMAKER

Head of Global Commercial Operations, AstraZeneca

SPECIALTIES: Commercial,

Operations, Digital, Insight & Analytics, Content and Capability development

VANI MANJA

Global Head of GTM Transformation & Business Steering, BI

SPECIALTIES: Healthcare Strategy and Marketing, GTM Transformation, Business Steering

JOHN McCARTHY

Principal Consultant, DT Consulting

SPECIALTIES: Sales Leadership, Marketing, Digital Strategy and Ops, Driving Efficiency and Effectiveness

MARC SCHWARTZ

Global Multi-Channel Marketing Lead, SANOFI

SPECIALTIES: MCM, Marketing Strategy, Customer Acquisition/ Loyalty/ Experience, Digital Marketing, CRM

TARA STEWART

Worldwide Head, Multi-Channel Hub, Bristol-Myers Squibb

SPECIALTIES: Commercial Strategy & Ops, Marketing, Enterprise-wide Capabilities, P&L, Business Transformation

TINA GOYAL

Global Head Marketing Innovation & Execution, Novartis

SPECIALTIES: Blue-Chip Pharma, Brand Leadership, Innovation/Change Management, People Development/Diversity

BARBARA SALAMI

Head, Customer Experience Optimization, US Pharma, GSK

SPECIALTIES: Customer experience, Metrics/KPI Development, Marketing Analytics, Digital Operations

DANA RODDEN

Digital CoE & Marketing Operations Leader, Merck

SPECIALTIES: Global market penetration & revenue, Marketing Operations, Multichannel Strategy, Digital Innovation

SHAWN FERRY

Vice President, Marketing & Integrated Multichannel Strategies, Teva

SPECIALTIES: Brand Strategy,

Multichannel Marketing, Business Development, Change Agent

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