VISION, MISSION, OUTCOMES
What We Do
Vision: Support commercial and analytics organization’s efforts to embrace digital transformation and customer experience through a data-driven model that can unlock growth and maximize impact across internal and external engagements.
Mission: Empower leaders to transform effectiveness and efficiency in sales, marketing and commercial operations in their own organization through a next-generation framework, with key emphasis on people, processes and measurement
Outcomes: Over the next 12-24 months, prepare the commercial and analytics organizations for future through innovative frameworks, guidelines, tools, and approaches.
Meet The Council
BARBARA SALAMI
Head, Customer Experience Optimization, US Pharma, GSK
SPECIALTIES: Customer experience, Metrics/KPI Development, Marketing Analytics, Digital Operations
CHRISTINE YEH
VP, Marketing Innovation & Operations, ALLERGAN
SPECIALTIES: Strategy, Marketing, Multi-Channel & Consumer Marketing, Global Marketing Operations
JEFF FRENCH
Vice President and Chief Digital Officer, ViiV Healthcare
SPECIALTIES: IT and Digital Customer Engagement, Regional and Global Standardizing and Re-engineering Business Processes.
LISA TOLLMAN
Executive Director Head of US Marketing Operations and Innovation, Amgen
SPECIALTIES: Healthcare, consumer products,technology & retail, both in-country and globally, launching products
NATHAN BOWMAKER
Head of Global Commercial Operations, AstraZeneca
SPECIALTIES: Commercial,
Operations, Digital, Insight & Analytics, Content and Capability development
SHAWN FERRY
Vice President, Marketing & Integrated Multichannel Strategies, Teva
SPECIALTIES: Brand Strategy,
Multichannel Marketing, Business Development, Change Agent
THOMAS T. TERP
Vice President, Commercial Operations, Novo Nordisk
SPECIALTIES: Marketing Strategy, Multichannel Customer Engagement, Patient Support Solutions
VANI MANJA
Global Head of GTM Transformation & Business Steering, BI
SPECIALTIES: Healthcare Strategy and Marketing, GTM Transformation, Business Steering
BHARTI RAI
VP, Commercial Operations, Data and Analytics, Novartis
SPECIALTIES: Commercial Effectiveness, Strategy & Operations, Digital Transformation, Chief Data Officer, Innovation
DANA RODDEN
Digital CoE & Marketing Operations Leader, Merck
SPECIALTIES: Global market penetration & revenue, Marketing Operations, Multichannel Strategy, Digital Innovation
JOHN McCARTHY
Principal Consultant, DT Consulting
SPECIALTIES: Sales Leadership, Marketing, Digital Strategy and Ops, Driving Efficiency and Effectiveness
MARC SCHWARTZ
Global Multi-Channel Marketing Lead, SANOFI
SPECIALTIES: MCM, Marketing Strategy, Customer Acquisition/ Loyalty/ Experience, Digital Marketing, CRM
RAAKHI K. SIPPY
Global Head of Marketing Operations & 3rd Party Partnerships, GSK
SPECIALTIES: Digital Marketing & Commercial Transformation
TARA STEWART
Worldwide Head, Multi-Channel Hub, Bristol-Myers Squibb
SPECIALTIES: Commercial Strategy & Ops, Marketing, Enterprise-wide Capabilities, P&L, Business Transformation
TINA GOYAL
Global Head Marketing Innovation & Execution, Novartis
SPECIALTIES: Blue-Chip Pharma, Brand Leadership, Innovation/Change Management, People Development/Diversity