DIGITAL EVOLUTION IN LIFE SCIENCES

Life Sciences' Digital Leap  From X To 10X

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New Arrival

The Healthcare Customer Experience Playbook

A prescriptive guide to orchestrating outstanding HCP experiences

In a first of its kind virtual symposium on digital transformation in life sciences, 65 thought leaders and 2100+ attendees from the industry came together to exchange rich content, learning, and experiences, focused on driving Life Sciences’ Digital Leap From X to 10X.

 

Would you like to learn more about how Unilever approaches a digital-first model, or how Bayer executives think about building a digital team? Here’s the link to full videos and summaries from all 18 keynotes and panel discussions:

Vision

Support commercial and analytics organization’s efforts to embrace digital transformation and customer experience through a data-driven model that can unlock growth and maximize impact across internal and external engagements.

Customer Experience Insights

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Event Summary

From Blockbuster Drugs To Blockbuster Customer Experience

October 2019 - Indegene Digital Summit

In a first of its kind symposium on digital transformation and customer
experience in life sciences, 35+ industry leaders from Life Sciences,
Google, Microsoft and Amazon came together to uncover “How pharma
can embrace the fundamental shift from an era of blockbuster drugs
to an era of blockbuster customer experience.

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Keynote Summary

David Blair, Google on emerging trends in pharma consumers and why companies are expected to provide patients with appropriate information 24x7.

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Keynote Summary

Neil Jordan, Microsoft  discusses how the the key differentiator of success for pharma  are based on differentiator and not technology per se.

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Keynote Summary

Shez Partovi, AWS on how addition of digital assets like the app to a drug or therapy and inclusion in clinical trials, could be the next big thing for pharma.

Video Collection

The Members

CHRISTINE YEH

VP, Marketing Innovation & Operations, Allergan

JEFF FRENCH

Vice President and Chief Digital Officer, ViiV Healthcare

JOHN McCARTHY

Principal Consultant, DT Consulting

MARC SCHWARTZ

Global Multi-Channel Marketing Lead, Sanofi

RAAKHI K SIPPY

Global Head of Marketing Operations & 3rd Party Partnerships, GSK

BHARTI RAI

VP Commercial Operations, Data and Analytics, Novartis

DANA RODDEN

Digital CoE & Marketing Operations Leader, Merck

TARA STEWART

Worldwide Head, Multi-Channel Hub, Bristol-Myers Squibb

NATHAN BOWMAKER

Head of Global Commercial Operations, AstraZeneca

VANI  MANJA

Global Head of GTM Transformation & Business Steering, BI

BARBARA SALAMI

Head, Customer Experience Optimization, US Pharma, GSK

TINA GOYAL

Global Head Marketing Innovation & Execution, Novartis

THOMAS T. TERP

Vice President, Commercial Operations, Novo Nordisk

SHAWN FERRY

Vice President, Marketing & Integrated Multichannel Strategies, Teva

LISA TOLLMAN

Executive Director Head of US Marketing Operations and Innovation at Amgen